
  :root{
    --ink:#262835;
    --clay:#cdb7a3;
    --clay-dark:#8f7457;
    --cream:#f8f9fa;
    --cream-dim:#eceeef;
    --green:#3f7a4f;
    --yellow:#a6791f;
    --red:#a13a3a;
    --serif: Georgia, 'Iowan Old Style', 'Palatino Linotype', 'Times New Roman', serif;
    --mono: ui-monospace, 'SF Mono', Consolas, 'IBM Plex Mono', monospace;
    --sans: -apple-system, 'Segoe UI', Helvetica, Arial, sans-serif;
  }
  *{ margin:0; padding:0; box-sizing:border-box; }
  html{ scroll-behavior:smooth; }
  html,body{ background:var(--cream); color:var(--ink); font-family:var(--sans); }
  img,svg{ display:block; }
  a{ color:inherit; text-decoration:none; }
  button{ font-family:inherit; cursor:pointer; border:none; background:none; }

  /* ---------- meta nav do wireframe (não é o site real) ---------- */
  
  
  
  
  
  

  .page{ display:none; }
  

  /* ================= HOME ================= */
  
  

  .hero-split{
    position:relative;
    display:flex; min-height:560px; margin-top:0;
  }
  .hero-half{
    flex:1 1 50%; display:flex; flex-direction:column; justify-content:center;
    padding:64px 64px 64px;
    position:relative; overflow:hidden;
  }
  .hero-half.b2c{ background:var(--clay); color:var(--ink); }
  .hero-half.b2b{ background:var(--ink); color:var(--cream); }

  .eyebrow{
    font-family:var(--mono); font-size:12px; letter-spacing:.14em; text-transform:uppercase;
    margin-bottom:18px; opacity:.75;
  }
  .hero-half h1, .hero-half h2{
    font-family:var(--serif); font-weight:400; font-size:40px; line-height:1.18;
    max-width:460px; margin-bottom:18px;
  }
  .hero-half p.sub{ max-width:420px; font-size:16px; line-height:1.6; opacity:.85; margin-bottom:30px; }

  .regtag{
    display:inline-block; font-family:var(--mono); font-size:11px; letter-spacing:.04em;
    border:1px solid rgba(248,249,250,.35); color:var(--cream); opacity:.8;
    padding:4px 10px; border-radius:3px; margin-bottom:24px;
  }

  .cta{
    display:inline-flex; align-items:center; gap:10px;
    font-size:15px; font-weight:600; padding:14px 26px; border-radius:4px;
    width:fit-content; text-decoration:none; cursor:pointer;
  }
  .cta.dark{ background:var(--ink); color:var(--cream); }
  .cta.light{ background:var(--cream); color:var(--ink); }
  .cta:hover{ opacity:.88; }
  .cta .arrow{ font-family:var(--mono); }

  /* a costura central — elemento de assinatura */
  .seam{
    position:absolute; top:0; bottom:0; left:50%; width:30px; transform:translateX(-50%);
    background:repeating-linear-gradient(135deg, var(--clay) 0 14px, var(--ink) 14px 28px);
    z-index:5;
  }
  .seam-badge{
    position:absolute; top:50%; left:50%; transform:translate(-50%,-50%);
    background:var(--cream); color:var(--ink); border-radius:999px;
    width:46px; height:46px; display:flex; align-items:center; justify-content:center;
    font-family:var(--mono); font-size:18px; box-shadow:0 2px 10px rgba(0,0,0,.25); z-index:6;
  }
  .seam-label{
    position:absolute; top:calc(50% + 50px); left:50%; transform:translate(-50%,0) rotate(90deg);
    transform-origin:left top; font-family:var(--mono); font-size:10px; letter-spacing:.18em;
    color:var(--cream); white-space:nowrap; opacity:.8; z-index:6;
  }

  @media (max-width: 860px){
    .hero-split{ flex-direction:column; min-height:auto; }
    .seam, .seam-badge, .seam-label{ display:none; }
    .hero-half{ padding:48px 28px; }
  }

  /* trust bar */
  .trustbar{
    background:var(--cream-dim); padding:28px 24px; text-align:center;
    font-size:13px; letter-spacing:.02em; color:var(--ink); opacity:.85;
    display:flex; flex-wrap:wrap; gap:22px; justify-content:center; align-items:center;
  }
  .trustbar span{ font-family:var(--mono); font-size:11px; border-right:1px solid #c9c9c9; padding-right:22px; }
  .trustbar span:last-child{ border-right:none; padding-right:0; }
  #sobre, #hero{ scroll-margin-top:84px; }

  /* reforço mid-page */
  .reforco{
    display:flex; gap:0; max-width:1040px; margin:0 auto; padding:64px 24px;
  }
  .reforco-card{ flex:1; padding:32px; border:1px solid #e2ddd6; }
  .reforco-card.b2c{ border-right:none; }
  .reforco-card h3{ font-family:var(--serif); font-weight:400; font-size:22px; margin-bottom:10px; }
  .reforco-card p{ font-size:14px; line-height:1.6; color:#46484f; margin-bottom:16px; }
  .reforco-card .stat{ font-family:var(--mono); font-size:13px; color:var(--clay-dark); }
  @media (max-width: 720px){ .reforco{ flex-direction:column; } .reforco-card.b2c{ border-right:1px solid #e2ddd6; border-bottom:none; } }

  
  
  
  

  /* ================= PÁGINAS INTERNAS (genérico) ================= */
  
  
  
  
  
  
  

  .page-hero{ padding:70px 40px 60px; max-width:1040px; margin:0 auto; }
  .page-hero.b2c{ background:var(--clay); color:var(--ink); max-width:none; }
  .page-hero.b2c .inner, .page-hero.b2b .inner{ max-width:1040px; margin:0 auto; }
  .page-hero.b2b{ background:var(--ink); color:var(--cream); max-width:none; }
  .page-hero h1{ font-family:var(--serif); font-weight:400; font-size:38px; max-width:640px; line-height:1.2; margin-bottom:16px; }
  .page-hero p{ max-width:560px; font-size:16px; line-height:1.6; opacity:.9; margin-bottom:26px; }

  .block{ max-width:1040px; margin:0 auto; padding:60px 24px; scroll-margin-top:84px; }
  .block.tight{ padding-top:0; }
  .block h2{ font-family:var(--serif); font-size:26px; margin-bottom:28px; }
  .block h2 .num{ font-family:var(--mono); font-size:14px; color:var(--clay-dark); margin-right:10px; }

  .grid3{ display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }
  .grid2{ display:grid; grid-template-columns:repeat(2,1fr); gap:20px; }
  @media (max-width:760px){ .grid3,.grid2{ grid-template-columns:1fr; } }

  .card{ border:1px solid #e2ddd6; padding:24px; }
  .card.dark{ border-color:rgba(248,249,250,.18); background:rgba(248,249,250,.04); }
  .card h4{ font-family:var(--serif); font-size:17px; margin-bottom:8px; font-weight:400; }
  .card p{ font-size:13px; line-height:1.6; color:#5b5d63; }
  .card.dark p{ color:rgba(248,249,250,.75); }

  .steps{ display:flex; gap:0; }
  .step{ flex:1; padding:18px 20px 18px 0; border-right:1px dashed #d8d2c9; position:relative; }
  .step:last-child{ border-right:none; }
  .step .stepnum{ font-family:var(--mono); font-size:11px; color:var(--clay-dark); margin-bottom:8px; }
  .step h4{ font-family:var(--serif); font-weight:400; font-size:15px; margin-bottom:6px; }
  .step p{ font-size:12.5px; color:#5b5d63; line-height:1.5; }
  @media (max-width:760px){ .steps{ flex-direction:column; } .step{ border-right:none; border-bottom:1px dashed #d8d2c9; padding:14px 0; } }

  .faq-item{ border-bottom:1px solid #e2ddd6; padding:16px 0; }
  .faq-item summary{ cursor:pointer; font-size:14px; font-weight:600; list-style:none; }
  .faq-item summary::-webkit-details-marker{ display:none; }
  .faq-item summary::before{ content:"+ "; font-family:var(--mono); color:var(--clay-dark); }
  .faq-item p{ font-size:13px; color:#5b5d63; margin-top:8px; line-height:1.6; }

  .quote{ border-left:3px solid var(--clay); padding:6px 0 6px 18px; font-family:var(--serif); font-size:17px; font-style:italic; color:#46484f; margin-bottom:10px; }
  .quote-attr{ font-family:var(--mono); font-size:11px; color:#9a9a9a; }

  .matriz{ display:flex; gap:10px; margin-top:16px; }
  .matriz .dot{ flex:1; padding:10px; text-align:center; font-family:var(--mono); font-size:11px; color:#fff; border-radius:3px; }
  .matriz .g{ background:var(--green); } .matriz .y{ background:var(--yellow); } .matriz .r{ background:var(--red); }

  .leadform{ border:1px solid rgba(248,249,250,.25); padding:28px; }
  .leadform input, .leadform select{
    width:100%; background:transparent; border:none; border-bottom:1px solid rgba(248,249,250,.3);
    color:var(--cream); padding:10px 0; margin-bottom:18px; font-size:14px; font-family:var(--sans);
  }
  .leadform input::placeholder{ color:rgba(248,249,250,.5); }

  .price-note{ font-family:var(--mono); font-size:12px; color:var(--clay-dark); }

  /* ---------- novos blocos de copy ---------- */
  .twopanel{ display:flex; gap:0; border:1px solid #e2ddd6; }
  .twopanel .panel{ flex:1; padding:30px 32px; }
  .twopanel .panel.a{ border-right:1px solid #e2ddd6; }
  .twopanel .panel h4{ font-family:var(--serif); font-weight:400; font-size:18px; margin-bottom:14px; }
  .twopanel .panel ul{ list-style:none; }
  .twopanel .panel li{ font-size:13.5px; line-height:1.6; color:#46484f; margin-bottom:10px; padding-left:16px; position:relative; }
  .twopanel .panel li::before{ content:"–"; position:absolute; left:0; color:var(--clay-dark); font-family:var(--mono); }
  .twopanel .agerange{ font-family:var(--mono); font-size:10.5px; letter-spacing:.08em; text-transform:uppercase; color:var(--clay-dark); margin-bottom:6px; display:block; }
  @media (max-width:760px){ .twopanel{ flex-direction:column; } .twopanel .panel.a{ border-right:none; border-bottom:1px solid #e2ddd6; } }

  .lede{ font-size:14.5px; line-height:1.7; color:#46484f; max-width:680px; margin-bottom:30px; }
  .lede.on-dark{ color:rgba(248,249,250,.8); }

  .checklist{ list-style:none; margin-bottom:10px; }
  .checklist li{ font-size:13.5px; line-height:1.6; padding-left:24px; position:relative; margin-bottom:10px; color:#46484f; }
  .checklist li::before{ content:"✓"; position:absolute; left:0; font-family:var(--mono); color:var(--green); font-weight:700; }

  .compare-grid{ display:grid; grid-template-columns:1fr 1fr; gap:20px; }
  @media (max-width:760px){ .compare-grid{ grid-template-columns:1fr; } }
  .compare-col{ padding:26px; border:1px solid #e2ddd6; }
  .compare-col.cost{ border-top:3px solid var(--red); }
  .compare-col.value{ border-top:3px solid var(--green); }
  .compare-col h4{ font-family:var(--serif); font-weight:400; font-size:16px; margin-bottom:14px; }
  .compare-col ul{ list-style:none; }
  .compare-col li{ font-size:13px; line-height:1.6; color:#46484f; margin-bottom:10px; padding-left:16px; position:relative; }
  .compare-col.cost li::before{ content:"–"; position:absolute; left:0; color:var(--red); font-family:var(--mono); }
  .compare-col.value li::before{ content:"–"; position:absolute; left:0; color:var(--green); font-family:var(--mono); }

  .closing-line{ font-family:var(--serif); font-style:italic; font-size:16px; color:#46484f; max-width:680px; margin-top:22px; }
  .closing-line.on-dark{ color:rgba(248,249,250,.85); }

  .credbar{
    display:flex; flex-wrap:wrap; gap:18px; justify-content:center; padding:18px 24px;
    font-family:var(--mono); font-size:10.5px; letter-spacing:.04em; color:rgba(248,249,250,.7);
  }
  .credbar span{ border-right:1px solid rgba(248,249,250,.25); padding-right:18px; }
  .credbar span:last-child{ border-right:none; }


  .logo-icon{ width:36px; height:36px; display:inline-block; vertical-align:middle; flex-shrink:0; }
  
  
  
  

  

  /* whatsapp flutuante */
  .wa-btn{
    position:fixed; bottom:22px; right:22px; z-index:60;
    background:#2bab4a; color:#fff; border-radius:999px; padding:13px 20px;
    display:flex; align-items:center; gap:9px; font-size:13px; font-weight:600;
    box-shadow:0 6px 18px rgba(0,0,0,.25);
  }
  .wa-btn .ico{ width:18px; height:18px; }

  /* ================= MENU COMPARTILHADO ================= */
  .skip-link{ position:absolute; left:-9999px; top:8px; background:var(--ink); color:var(--cream); padding:10px 16px; z-index:100; border-radius:4px; font-size:13px; }
  .skip-link:focus{ left:12px; }

  .site-header{
    position:sticky; top:0; z-index:50;
    background:rgba(248,249,250,.96); backdrop-filter:blur(6px);
    border-bottom:1px solid #e2ddd6;
  }
  .site-header__inner{
    max-width:1160px; margin:0 auto; padding:12px 24px;
    display:flex; align-items:center; justify-content:space-between; gap:24px;
  }
  .site-header .logo{ display:flex; align-items:center; gap:10px; font-family:var(--serif); font-size:18px; letter-spacing:.02em; }
  .site-nav{ display:flex; align-items:center; gap:26px; font-size:13.5px; }
  .site-nav a{ padding:6px 0; border-bottom:2px solid transparent; opacity:.8; transition:opacity .15s; }
  .site-nav a:hover{ opacity:1; }
  .site-nav a[aria-current="page"]{ opacity:1; color:var(--clay-dark); font-weight:600; border-bottom-color:var(--clay); }
  .site-nav .nav-cta{ background:var(--ink); color:var(--cream); padding:9px 18px; border-radius:4px; opacity:1; font-weight:600; border-bottom:none; }
  .site-nav .nav-cta:hover{ opacity:.88; }
  .site-nav .nav-cta[aria-current="page"]{ color:var(--cream); box-shadow:0 0 0 2px var(--clay); }

  .nav-toggle{ display:none; width:42px; height:42px; border-radius:6px; flex-direction:column; justify-content:center; align-items:center; gap:5px; }
  .nav-toggle span{ display:block; width:22px; height:2px; background:var(--ink); transition:transform .2s, opacity .2s; }
  .nav-toggle[aria-expanded="true"] span:nth-child(1){ transform:translateY(7px) rotate(45deg); }
  .nav-toggle[aria-expanded="true"] span:nth-child(2){ opacity:0; }
  .nav-toggle[aria-expanded="true"] span:nth-child(3){ transform:translateY(-7px) rotate(-45deg); }

  @media (max-width: 920px){
    .nav-toggle{ display:flex; }
    .site-nav{
      display:none; position:absolute; top:100%; left:0; right:0;
      flex-direction:column; align-items:stretch; gap:0;
      background:var(--cream); border-bottom:1px solid #e2ddd6; padding:8px 24px 20px;
    }
    .site-nav.open{ display:flex; }
    .site-nav a{ padding:13px 0; border-bottom:1px solid #eceeef; }
    .site-nav a[aria-current="page"]{ border-bottom-color:#eceeef; }
    .site-nav .nav-cta{ margin-top:14px; text-align:center; border-bottom:none; }
  }

  /* ================= RODAPÉ COMPARTILHADO (fundo azul em largura total) ================= */
  .site-footer{ background:var(--ink); color:var(--cream); }
  .site-footer__inner{
    max-width:1040px; margin:0 auto; padding:48px 24px 28px;
    display:flex; flex-wrap:wrap; gap:40px; justify-content:space-between;
  }
  .site-footer .col h5{ font-family:var(--mono); font-size:11px; letter-spacing:.1em; opacity:.6; margin-bottom:12px; text-transform:uppercase; }
  .site-footer .col a, .site-footer .col p{ display:block; font-size:13px; opacity:.85; margin-bottom:8px; }
  .site-footer .col a:hover{ opacity:1; text-decoration:underline; }
  .site-footer .brand-col img{ width:44px; height:44px; opacity:.75; margin-bottom:4px; }
  .footer-bottom{ text-align:center; font-size:11px; opacity:.5; padding:18px 24px 30px; font-family:var(--mono); }

  /* ================= PÁGINA DO GUIA: formulário ================= */
  .hero-grid{ display:grid; grid-template-columns:1.1fr .9fr; gap:48px; align-items:center; }
  .form-card{ background:#fff; border-radius:8px; padding:14px; box-shadow:0 8px 28px rgba(38,40,53,.12); }
  .form-card iframe{ border:0; min-height:420px; }
  .form-note{ font-size:12px; line-height:1.5; color:#5b5d63; margin:10px 6px 4px; text-align:center; }
  @media (max-width: 860px){ .hero-grid{ grid-template-columns:1fr; gap:28px; } }

  /* ================= AVISO DE COOKIES ================= */
  #cookie-banner{
    position:fixed; left:16px; right:16px; bottom:16px; z-index:70;
    max-width:760px; margin:0 auto; background:var(--ink); color:var(--cream);
    padding:16px 20px; border-radius:8px; box-shadow:0 10px 30px rgba(0,0,0,.25); border:1px solid rgba(205,183,163,.55);
    display:flex; gap:20px; align-items:center; font-size:13px; line-height:1.5;
  }
  #cookie-banner p{ margin:0; flex:1; }
  #cookie-banner a{ text-decoration:underline; }
  .cookie-actions{ display:flex; gap:10px; flex-shrink:0; }
  .cookie-btn{ background:var(--cream); color:var(--ink); padding:9px 18px; border-radius:4px; font-weight:600; font-size:13px; cursor:pointer; border:1px solid var(--cream); }
  .cookie-btn.ghost{ background:transparent; color:var(--cream); border-color:rgba(248,249,250,.5); }
  .site-footer [hidden]{ display:none !important; }
  @media (max-width:640px){
    #cookie-banner{ flex-direction:column; align-items:stretch; gap:12px; }
    .cookie-actions{ justify-content:flex-end; }
  }
